Alexandrea Sumuel | Wealth of Geeks

Travelers are being inspired to visit destinations they have seen on screen. According to a travel trends report, 66% of travelers have considered trips to destinations based on a movie or TV show they've streamed. Thirty-nine percent already have their trips booked.

The travel trends report by Expedia also reported that advice from friends and family topped streaming services by only 2%. And with such a significant impact on travel decisions, tourism agencies are dedicating more of their advertising dollars to streaming services.

TV tourism is not a new trend. Some 96% of Americans report they've already visited places associated with their favorite TV show at least once in their lifetime. The same study revealed that 78% of Americans would likely go on a TV or movie-themed trip in 2023.

How TV-Inspired Travel Can Help Local Economies and Spread Cultural Awareness TV tourism, or tourists visiting a destination after learning about it on a TV show, can have many benefits for a destination. It can boost the local economy by increasing tourism and spending. It can also increase cultural awareness as visitors learn about the destination's history, traditions, and way of life.

According to the french magazine L'Express, Netflix shows like

Emily in Paris
,

Lupin
, and

Marseille
have boosted tourism in France. For example, on the popular show Emily in Paris
, viewers see everything from local businesses to Paris landmarks and even
French fashion featured in the show.

Emily in Paris
, viewers see everything from local businesses to Paris landmarks and even
French fashion featured in the show.

Bridgerton
is another excellent example of TV-inspired tourism. Since the popular show hit
Netflix in 2020,

Bridgerton
-themed tours through London have become all the rave. In 2022, Netflix
partnered with The Lanesborough , a luxury hotel in London , to offer a
Bridgerton -themed afternoon tea.

Bridgerton
-themed afternoon tea.

The famous

Twilight Saga
essentially put Forks, Washington, on the map. A study on post-film tourism
stated, ''The visitor economy of Forks now clearly relies upon a niche form of
tourism - as fans of The Twilight Saga are drawn to the setting and filming
location of the films.